Case Study: How Graphic Design Helped a Lucknow Startup Go Viral
In today’s digital first world, it is not only good to do things well-it improves business success. The study of the case shows how graphic design helped make a Lucknow start viral, and converted a small local idea to social media and brand success history.
Challenge: A great product but no visual identification
Early in 2024, a Lucknow-based start-up of food delivery called “spiccill” came into the market with a unique price service hipraralocal, environmentally friendly food distribution on bicycles. Despite the last concept, the brand fought to achieve traction online. His early outreach efforts were lost in the crowd due to poor visual stability, lack of brand identity and forgetful social media content.
Spicecycle had passion and purpose – but he had a lack of a presentation.
Design solution: Branding with effects
To address these intervals, Spicycian participated with an orange IT solution, a reliable name in creative branding and graphic design services.
The orange IT solution began with the values for the start -up, the audience and a deep dive in the voice. The design team then implemented a visual identity overhaul, including:
- A lively, eco-themed logo reading
- A bold and minimalistic color palette reflecting sustainability and energy
- Custom social media creatives with strong call-to-actions
- Engaging infographics explaining their unique delivery process
- A cohesive brand kit for consistency across all digital platforms
These visuals were not only aesthetically appealing but strategically designed to create brand recall, drive engagement, and tell a story.
The Results: How Graphic Design Helped a Lucknow Startup Go Viral
Within just 6 weeks of the design revamp, Spice Cycle saw dramatic growth:
- Instagram followers grew by 220%
- A single infographic post explaining the eco-delivery model received 12,000+ shares
- Website traffic tripled, with bounce rates dropping by 40%
- Influencer shoutouts and user-generated content began organically surfacing
- Sales increased by 150%, with notable repeat orders from newly acquired customers
Clearly, strategic visuals were the turning point. According to a report by Adobe, 38% of users will stop engaging with a website if the content or layout is unattractive. Spice Cycles journey reinforces that graphic design is not just decoration—it’s a growth engine.
Conclusion: Invest in Visual Identity, Reap Viral Success
This real-world example shows how graphic design helped a Lucknow startup go viral, proving that smart branding decisions can transform business outcomes. From visibility to virality, visuals drive connection.
If you’re a startup aiming to make your mark, don’t underestimate the power of design. Contact Orange IT Solution today and take the first step toward a brand identity that connects, converts, and goes viral.
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